Hi, I'm Jessica

Here's a bit about me and some recent projects!

M.S. in Business Analytics | B.S. in Information Management & Technology
Marketing Strategist | Aspiring Project Manager | Creative Data Storyteller

I’m passionate about using data, strategy, and creative thinking to build brands that connect with people. My work blends marketing analytics, project management, and branding insight to drive business results and tell compelling stories.

Featured Projects

Data Analytics/Visualizations

• Patterns of Neglect: Tracking Code Violations Across Syracuse Neighborhoods – This project analyzes housing code violations across Syracuse neighborhoods to identify spatial patterns, disparities, and the relationship between violations and vacant properties, highlighting areas of concentrated housing neglect.
• Interactive Shiny App – Built in R Shiny to predict energy consumption using weather-based inputs
• Homelessness Data Exploration – R-based, data-driven visualizations exploring how homelessness and shelter occupancy shift across seasons, demographics, and regions.
• DoggyDaycareDB – A database design and prototype presentation for a doggy daycare management system, including conceptual and logical SQL models and an accompanying app wireframe illustrating key user interactions.

Project Management

• Telergy Office Expansion Project – Created a Gantt chart and project charter for Telergy’s office redesign to support workforce growth after new employee acquisitions
• Insomnia Cookies Risk Assessment – Designed a PowerPoint presentation analyzing potential business risks and mitigation strategies for Insomnia Cookies